P3 1-2/2021 en

HALBE in the Square

Image Format With Charisma

Trends & Practice

Square framed pictures have not only enjoyed great popularity since Instagram & Co. Renowned painters like Gustav Klimt liked to immortalize their expressive paintings on square canvases. The square image format also shaped photography in the last century. Well-known professional photographers were passionate about taking square photos with Rolleiflex or Hasselblad cameras. And nowadays, smartphone users upload square images to social networks.

In general, square images stand for a high quality and detailed imagery. A square picture frame can underline the charisma of a picture and at the same time emphasize the dynamic of the picture. In addition, square-framed pictures offer greater design freedom when hanging. At HALBE frames, they know about the harmonious effect of square works of art.

Square - the special picture format

Even if pictures are often presented in a rectangular shape, the square plays an important role in art. Kasimir Malewitsch's “Black Square” is an icon and the beginning of non-representational, abstract art. The Russian painter Mark Rothko even made the square the focus of his pictures. Gustav Klimt also loved this harmonious format. In 1909 he completed one of his important works, "The Kiss", on a 180 x 180 cm canvas.

The square image format also played a formative role in photography. The initial spark came in 1929 with the two-eyed Rolleiflex, which, with its negative format of 6 x 6 cm, exposed 12 pictures on a roll film. Well-known photographers preferred medium format photography, as the square image format allowed them to select an image section at a later date. The 1972 study by Dr. Edwin H. Land contributed to the development of the Polaroid SX-70. Today the square pictures with the characteristic white base are the epitome of instant photography.

But Instagram has also given the square format wings. The two Stanford graduates Kevin Systrom and Mike Krieger tinkered with a photo service for smartphone users in the spring of 2010. The name Instagram should be reminiscent of the Telegram and instant cameras. The square image format was quickly established. Today, over 1 billion users use Instagram and share their most beautiful square photos every day.

Square framing underlines the message of the picture

To this day, square works of art stand for high quality imagery. Due to the balanced geometric shape, the pictures appear calmer and invite the viewer to linger. A square frame with a passe-partout can also underline the radiance of a portrait or landscape format picture. By consciously choosing the format, the main message of the picture comes to the fore. Square art objects look anything but boring. The harmonious format is often deliberately in contrast to the image dynamics and thus pulls the viewer under its spell.

Perfect picture staging through square framing

Common image formats have always been oriented horizontally, as this perspective corresponds to the human field of vision and the viewing habits that humans have learned for thousands of years. Orientation and stability are important factors for a quick capture of image content. A square basic grid is helpful for an orderly effect. In general, a square frame is suitable for any art object. Landscape-format works of art look fantastic with a passepartout design according to the rules of the golden ratio, i.e. the picture is deliberately placed high up in the passepartout.

Square pictures offer a variety of hanging options

Choosing a picture is just as exciting as the task of finding a suitable place for it. Pictures are a crucial element of the interior design of residential and commercial spaces. They make rooms comfortable, give them their own character and create the desired aha effect. The proportion of a room as well as the interior play an essential role in the hanging of a picture. Square art objects are much easier to stage on a wall than rectangular formats because they fit in harmoniously in a lot more places in a room. In addition, every row and grid hanging of square pictures radiates something special.

The bar: the character of the image presentation

Choosing the right bar should be carefully considered. In general, picture bars should never be too wide or too powerful and compete with the picture. A light-looking, bright picture is quickly crushed if the bar is too massive. On the other hand, it looks classy when it is held with a narrow, discreet bar. HALBE-Rahmen offers a variety of different aluminum and natural wood strips for this purpose. Each frame is cut to the millimeter by the professionals up to a size of 200 x 300 cm.

www.halbe-rahmen.de

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